Founder and Decision Maker of Under D’Radar, a boutique agency based in Puerto Rico, that customizes strategic brand activation and tactical brand initiatives. In addition, Rob has dedicated the past 7 years to creatively integrating his passion for mentoring youth and feature films with a marketing twist that makes advertising an empowering art for young filmmakers. The international youth film festival Ponte Los Cortos, having it’s 6th run April 2021, is harvesting an impactful wave of media creatives in the island which is actively creating innovative bridges of growth, expansion, and commerce.